One CTA to rule them all...

How's it going?

A couple of weeks ago I sent you an email about our Ultimate B2B email list-building playbook.

The objective of that email was to get people registered for early access.

I achieved a click rate of over 13% on that email (which is pretty good).

So, how do we get more people to click?

Getting more clicks

One of the experts in our playbook talks about the power of “rounding” the edges of your buttons to increase click-rate (That was Carl Hewitt - clever sod).

And whilst we can play around with the cosmetic elements of your buttons (which I do encourage you to test), there are other ways to get readers clicking.

You should have clarity over the objective of your campaign.

Make each email about one thing.

And when it comes to the buttons, repeat the same one throughout the email.

Should I do this in every email?

You certainly could. But you should have objectives other than trying to get people to click in every email.

For instance, this email will have no CTA. This email is more about offering value, thought-leadership and insights.

Why? Because I'm building credibility, familiarity and trust with you as the reader.

So what can I expect from this email as the sender? A good open rate, perhaps a good reply rate but definitely a low click rate.

And that's OK.

Also, you might only send one email a month. If you're doing that then it'll look more like a newsletter - it will be longer, cover more topics and have different goals.

So try it out in your next campaign. If you have one important thing to talk about, don't hide it behind too many ideas.

Catch you next time,

Jamie x