I stole this. You should steal it too.

I can’t take any credit for this.

It’s not mine.

But it’s so good, I wanted to share it with you.

This graph? chart? diagram? wheel thing will help you with two things:

1. As marketers, our jobs could be summed up in one way: we inspire action by eliciting an emotional response.

2. Sometimes, it’s hard to be creative on tap. Any tools like this that we can keep handy will help us. Ever find yourself grasping for the right word?

So, here it is. Over 150 words you can use to trigger emotions with your readers.

If you think that it doesn’t really matter what words you use, think again. Every word you use has an emotion attached. The words form sentences and the sentences tell a story.

You need to be in control of the narrative. Control the emotion in your marketing.

Joseph Sugarman demonstrated it well with this example:

The old woman in the motel.

The little old lady in the cottage.

“Which sounds better?” he asks. “Do you feel the difference between the two?”

To conclude: Think about what emotions you want to trigger and intentionally use the right words.

If you don’t like the wheel chart, f*ck it off and use ChatGPT instead.

What’s going on at The Inbox Club?

Not much. WUBU2?

Two things:

1. We found someone to join the club. They’re getting their feet under the table before we announce them but we’re excited about this one. She might have signed an employment contract but we all know it doesn’t count until she’s “LinkedIn official”. Keep your eyes peeled.

2. I went to a Mailchimp conference. It was really good. If you missed it, you can read my LinkedIn post about what happened - there’re are some wise nuggets in there.

Right, see ya later. Until next week

Jamie x

P.S. vote in this poll will ya? It helps us get better