Who do you think you're talking to?

Give it a long, hard think. If you don't know your people, you're preaching to the deaf.

Author

Jamie Woodbridge
June 11, 2024 • Estimated Reading Time: 4 minutes

Alright?

Last week was the 10th anniversary of Macaulay Culkin being booed off stage and having pints of beer lobbed at him in Nottingham.

What do you mean you don’t have that marked in your calendar?

To be fair, I only found it because I was Googling examples of people being booed off stage and thought it was hilarious.

So why/how did this happen?

‘The Pizza Underground’

The wrong crowd

Well, Macaulay was the frontman for a band called ‘The Pizza Underground’. They did ‘The Velvet Underground’ songs but changed the lyrics to be pizza-themed.

Sounds… interesting?

To the right crowd, this would have been hilarious.

But to a chap in the crowd called Patrick, it was unforgivable.

“I’m glad I threw that pint and I’m glad it hit you”

Macaulay and his mates were booed off after 15 minutes.

What’s the point behind this fairly forgettable tale?

Well, it’s important to know who you’re talking to when you send newsletters. Once you know, it’s time to start talking to them intentionally.

Start by asking yourself these questions:

  • What job do these people have?

  • What problems do they face?

  • What free value can I send that’ll help them?

With these answers, you’ll start to build the ‘why’ behind your newsletter.

And all of a sudden, writing your newsletter will become easier.

“One great side effect of speaking to a specific audience is that you naturally qualify your leads and start to build your own tribe. Those that can’t resonate will naturally filter themselves out”

Some ejit at The Inbox Club

What’s going on at The Inbox Club

This is a live email marketing test and you’re the subject.

We don’t usually include a section like this and I want to find out if you like it or not.

You could reply to tell me (please reply). OR the metrics will tell me.

Three quick things:

  1. We’re hiring. We’re on the lookout for an email marketing executive - if you know someone, encourage them to get in touch. They need to have a passion for frame-breaking and brave copy and some email marketing experience. Why should you care? It’ll mean we can service our current clients better, and we’ll have space to take on MORE clients.

  2. We have a new office. And we love it. Why should you care? Well, you might not. That’s fine but I wanted to tell people. (It also means we can work more collaboratively and creatively resulting in better work for our clients.)

  3. NewsletterPlus. About 3 months ago we launched Newsletter Plus. It’s a newsletter service built for people like you. For £425+VAT a month, The Inbox Club will parachute in, kick down your doors and take over your newsletter.

Interested in Newsletter Plus?

James sitting in the office. Bless him x

James sitting in the office. Bless him x

That’s it from me. Catch you next time.

Jamie x