Alright?

It’s hot today and I’m sweaty.

I’m going to keep this short and sweet so we can all get back to sitting in front of a fan and complaining about why God would send us this awful weather we’ve been praying for.

So roll your t-shirt sleeves over your shoulders, fill up your water bottle and dab your brow. Let’s dive in.

Why are you sending newsletters?

If you want to start sending a newsletter, or if you want to improve your newsletter, it all starts with your proposition.

Answer these questions:

• What are you good at?

• Who do you help?

• Why are you different to your competitors?

• What do you achieve for your clients?

If you can answer those questions, then you can ask yourself these questions about your newsletter:

• Who am I sending to?

• What problems/opportunities do they have?

• What value can I offer? How can I help them with my content?

• What do I want from this?

Now we’re getting somewhere.

Remember: running a newsletter is all about nurturing people. We want to build trust, authority, and familiarity and move them along the funnel.

What’s going on at The Inbox Club

Whose bright idea was it to let both founders off on holiday at the same time? Who signed that off?

Well, we’re back now and our backed-up inboxes have utterly destroyed any rejuvenation and revitalisation we earned from our rest and relaxation.

What else has been going on?

This week both James and I delivered email marketing masterclasses. James was delivering a talk for members of The HoLT and I ran a workshop for the Natwest Business Accelerator.

That’s it for this week,

Enjoy your weekend - I know I will.

Jamie x